BEAN  BLOG

November 30, 2012 | Posted by: admin

All the peeps at Red Bean HQ have been super-busy working on the launch of Recognise

November 2, 2012 | Posted by: admin

We've just released the latest in our 'evolution of Red Bean Republic' video series ... 

October 22, 2012 | Posted by: admin

As part of our own marketing, we produce seasonal 'Red Bean Books' - coffee table snapshots of what we've been up to. 

October 22, 2012 | Posted by: admin

Have you checked out CutCue yet? For all you digital advertisers and marketers out there, this online video service could make your life a lot easier and save you time, not to mention, money.

October 22, 2012 | Posted by: admin

Many Australian’s would have already heard about You Me Unity - the people’s movement that started in 2011 to recognise the culture and history of Aboriginal and Torres Strait Islander people in our Constitution. 

October 22, 2012 | Posted by: admin

Red Bean Republic created an interactive brand experience for kids featured at national parenting expos across Australia. 

October 22, 2012 | Posted by: admin

October 2, 2012 | Posted by: admin

Did you remember our blog a while back, when we showed you the ipad app we created for Nurofen for Children? Well, what you may not have realised, is that the video case study was actually all filmed on an i-phone.

September 25, 2012 | Posted by: admin

We're proud to help Beacon Foundation inspire Australian kids doing it tough to stay in school and onto employment 

September 24, 2012 | Posted by: admin

Australia - land of jogging prime ministers and blue-jean movie stars...

September 21, 2012 | Posted by: admin

It's just over 2 weeks until CutCue.com launches, and to start the countdown a new video has been released

September 20, 2012 | Posted by: admin

Singapore Cultural infographic ... where silence really IS golden

September 19, 2012 | Posted by: admin

CutCue.Com will launch on the 15th October, and we're releasing a series of daily cultural infographics to spread the word...

September 2, 2012 | Posted by: admin

To better service our Singapore clients, we've opened up a little Red Bean Singapore! 

June 15, 2012 | Posted by: admin

In partnership with Momentum Worldwide, Red Bean have been busy creating an innovative and fun branded iPad App for Nurofen For Children.

April 4, 2012 | Posted by: admin

A mobile, social media, viral campaign? That MUST be a triple score in marketing scrabble..

April 3, 2012 | Posted by: admin

This 90-second home video of a cute little one-year-old may well have News Corp executives around the world choking on their prawn sandwiches...

April 3, 2012 | Posted by: admin

Julie is spending the week with the amazing Tania Major in Kowanyama in Far North Queensland...

April 2, 2012 | Posted by: admin

Working with our friends at Momentum WorldWide, we recently deployed a cool iPad and web interactive brand experience for Nurofen for Children...

March 14, 2012 | Posted by: admin

We've been working on some pretty exciting stuff with our friends over at Momentum here in Sydney.  Take a sneak-peek at the soon-to-be-released children's interactive colouring-in app we have created.

March 7, 2012 | Posted by: admin

We've noticed a BIG jump in the number of GenerationOne supporters browsing from mobile devices, and so to better serve them we recently released branded iPhone, Android and iPad apps...

March 2, 2012 | Posted by: admin

This week we have been busy talking to Australians about You Me Unity - it seems an overwhelming majority of Australians are supportive of Constitutional Recognition for Aboriginal and Torres Strait Islander Peoples. So we are now in the process of putting together a video for You Me Unity that captures the thoughts of many prominent and everyday Australians.  Stay tuned to watch the You Me Unity video - a special thanks to the gorgeous Samantha Harris and Actor Luke Carroll for their time and support.   To find out more and show your support for Constitutional Recognition.




 

January 19, 2012 | Posted by: creatio

Today our friends at You Me Unity presented their report to PM Julia Gillard in a formal handover at the National Gallery in Canberra.

January 19, 2012 | Posted by: admin

Today Red Bean was invited to the Lodge to have lunch with the Australian Prime Minister!

January 12, 2012 | Posted by: admin

A typical day in the life of our star employee, Amber, just don't mention to her what small hands she has...

December 21, 2011 | Posted by: admin

Our Super Duper Head Designer, Lala, hit the streets of New York City recently and according to updates, he certainly has been enjoying his time in 'the city that never sleeps'.

November 24, 2011 | Posted by: admin

Have the audience 'step inside and take control' of your creative? Talk about living the brand!

November 4, 2011 | Posted by: admin

It's easy to over-complicate things, particularly when it involves change. But what if it really is as simple. What if it's about spending less and getting better results? 

November 4, 2011 | Posted by: admin

A coordinated digital marketing effort has seen 35,000 new supporters join GenerationOne in the last 3 weeks...

November 3, 2011 | Posted by: admin

By the time you've read this sentence, another 180 million coins have been collected and another 23,000 iPhone apps have been downloaded...

October 31, 2011 | Posted by: admin

Take a nice idea, add a projector and some time - and you get a creepy halloween surprise that the kids will love, and your neighbours will hate...

October 29, 2011 | Posted by: admin

Microsoft videos can be painfully bad, but this latest video breaks the mold - and makes 2019 look pretty cool

October 28, 2011 | Posted by: admin

Carlsberg Beer get's it right with a feel-good viral video..

October 20, 2011 | Posted by: admin

Just revealed this year's winners of the GenerationOne Schools Song Competition on Sky and online... 

October 18, 2011 | Posted by: admin

One in three Australian schools registered. 120 video submissions lodged. Thursday, live on Sky and Generationone.org.au, we announce the winners... 

October 18, 2011 | Posted by: admin

October 11, 2011 | Posted by: admin

Just after 2pm today, GenerationOne - the 18-month old movement to end Indigenous Disparity - attracted it's 150,000th supporter...

October 7, 2011 | Posted by: admin

Standing on the platform waiting for the Singapore subway ('MRT') to arrive, EVERYONE is playing with their phone. It's the way to pass those micro-moments waiting for the next hyper-efficient Singapore train to arrive. Taking a quick break from ...

October 5, 2011 | Posted by: admin

There's a lot of people writing farewell messages to Steve Jobs today. The vast majority are much more informed and more eloquent that I could ever hope to be. But why does his passing feel so real? This is a man most of us never met, a man who ...

October 4, 2011 | Posted by: admin

So we're in steamy, vibrant and fun Singapore right now, preparing the way for a very cool new online service (more on that in a few weeks time). While we're here, we're also testing the waters for a little "Red Bean Asia" operation . It's no secret we have ...

September 5, 2011 | Posted by: admin

By now you may have heard about the work we're doing with FaHCSIA and the expert panel in exploring possible changes to the Australian constitution ...

January 28, 2011 | Posted by: admin

For thousands of years, Sydney Harbour has been home to the Gadigal people, and a safe place for humpback whales to birth and nurse their calves. Much of the aboriginal art surrounding Sydney Harbour celebrates this ancient history.

Today, Sydney Harbour is home to some of the most spectacular Australia Day celebrations. Once a year, traditional performances mix freely with concerts, fireworks and lots of different events on the water. The whole day is watched by 400,000 people around the harbour and covered by all media.

December 16, 2010 | Posted by: admin

Last night – as a key element in Telstra’s OMD-led ’55 Days of Christmas’ campaign – we created an awesome 3D projection show in Sydney, Melbourne – and one giant inflatable sphere in Brisbane – using creative mapped to the building (and sphere), christmas carol singers and lots of popcorn-delivering elves.

Take a look…

December 15, 2010 | Posted by: admin

Something big comes to Sydney, Melbourne and Brisbane 8pm Thursday 16th December!

We think we’re raised the bar a little (but I guess those watching will be the judge of that). Take a look at this video for a little hint…

December 3, 2010 | Posted by: admin

You might have seen some element of Telstra’s 55 Days of Christmas campaign – an integrated campaign designed and executed by the team at Ogilvy Sydney.

Well – we’ve played our own little part in the campaign, with an interactive Christmas campaign for Telstra which combines the Westfield Brandspace in-mall giant digital ‘spectacular’ screens, with mobile MMS, interactive applications and a personalised real-time video.

November 16, 2010 | Posted by: admin

So, read here about Disney’s cool new store in Times Square which opened Nov 10. As part of the post-launch celebrations Disney created a ‘twitter sweepstake’. To win entrants have to tweet in a picture of themselves wearing Mickey Mouse ears. Winners received a $50 gift card and their face on a giant street-facing digital screen.

November 16, 2010 | Posted by: admin

Observant Sydneysiders might have noticed a cool supersized interactive project we’ve been working on for some time, and have been quietly testing ‘somewhere’ in the Sydney CBD.

It gave us a few technical challenges in the early days with lots of moving parts (mobile, interactive, outdoor digital, etc) – but it’s been working really well. We’ll soon be releasing it nationally and hopefully it creates a really nice fun customer engagement which ties in nicely with the brand.

I’ll be revealing all here in a couple of days time. As always, stay tuned!

November 3, 2010 | Posted by: admin

Well – the secret’s out!

If you’re near Town Hall in Brisbane, Customs House in Sydney or Federation Square in Melbourne tonight, then you’ll probably notice what our Red Bean elves have been working hard on.

November 1, 2010 | Posted by: admin

Christmas is coming. Bad news for scrooges and turkeys everywhere, but good news for everyone else.

The Red Bean elves have been hard at work cooking up something big, and in just over 48 hours we’ll unwrap our big Christmas surprise.

Stay tuned…

October 25, 2010 | Posted by: admin

Ok – it’s not quite 24 hours since we launched the pre-xmas surge campaign, and I could not be happier!

We’ve had an overwhelmingly positive reaction to Maddie’s 2-minute “Address to the Nation” and the numbers speak for themselves.

The website’s groaned handling over 2 million hits so far, and we’ve added 10,000 new supporters to the movement. All the mainstream media have covered the Address, and I’m really happy with the upbeat tone.

October 24, 2010 | Posted by: admin

Its six months since we helped launch the GenerationOne movement in March 2010, and most would agree its off to a great start.

A Crosby Textor survey 48 hours after the launch showed that over a quarter of all Australians had seen or read something about the launch of GenerationOne, and over 10,000 followers signed up in the first week alone and the campaign benefitted from c.$20 of earned media for every dollar spent. By October 2010 the movement had built a supporter base of over 50,000, growing at around 1,000 new supporters every week.

October 20, 2010 | Posted by: admin

Had a great time partying with the Mondo team last week. To add a bit of Bean to proceedings, we ran a few nice projections inside the party space – and our very own swinging Red Bean was a a big hit!

October 19, 2010 | Posted by: admin

Tune in on the 24th October – on any TV station (that’s right, SBS, ABC, Seven, Nine, Ten, Foxtel) or online (NineMSN, Yahoo!7, YouTube, etc) to hear a very special Address to the Nation.

Take a sneak peak here…

October 19, 2010 | Posted by: admin

I have a good reason for not posting recently. Honestly. We have been VERY busy on a soon-to-be-revealed (24th October to be exact) campaign which will be a world-first.

Take a quick look at this interview Julie did a few months back about the first phase of the GenerationOne campaign. Listen carefully to see if you can hear hints about what’s coming next…

September 26, 2010 | Posted by: admin

First – thanks to the amazing and wonderful Vivianne Arnold for spotting this one. A thought-provoking talk from PHD student Fabian Hemmert at TED 2010 in Berlin in which he demonstrates concepts for humanising technology – bringing the virtual world into our physical one – with a shape and weight shifting phone which reacts to content in real time.

September 25, 2010 | Posted by: admin

GenerationOne is a movement to bring ALL Australians together to end the disparity between Indigenous and non-Indigenous Australians in one generation – our generation

As you probably know, we’ve been working on the Generation one campaign since conception, and although it’s been incredibly tiring, it’s also been inspiring. Julie and I feel privileged to be working on an initiative we believe passionately in, and on a campaign we can really help with.

September 25, 2010 | Posted by: admin

Ok – as promised, here’s a short highlights reel from the World Expo 2010, capturing some of our very favourite images and experiences. Grab a cup of coffee and come with Red Bean on your very own 3-minute tour of the Expo…

September 16, 2010 | Posted by: admin

Phew. Ok – am at Shanghai Airport after a frenetic trip. The World Expo alone is worth the trip, but the noisy hugeness really has to be experienced.

We came here to dive into the expo and some really intriguing work going on in Shanghai as part of a larger project we are working on. From that perspective its been an enormous success.

But wow – we are really, really tired.

See you in Sydney – toy Pandas for everyone!

September 15, 2010 | Posted by: admin

I’m about to make you rich with a just-hatched idea that will change the world.

I was ranting to Julie about the hopelessly inefficient way things operate on an airplane back where I sit, and used food distribution as my example. Two grumpy air stewards wheel a steel trolly down the aisle, dishing out food (“Chicken or Beef”) to everyone. The good one (Chicken) always runs out the seat before your one, and no-one eats the buns. Then you sit with the debris on your tray for an hour until the whole process is reversed – only the stewards are even more grumpy now.

September 15, 2010 | Posted by: admin

Meet my new favourite newspaper – the Shanghai Daily.

The last few mornings, when I wake up I run to my hotel room door like a 5 year old on Christmas morning. I’ve given up on pretty much every other (print) newspaper – so what makes the Shanghai Daily different?

September 15, 2010 | Posted by: admin

It occurs to me, watching more than 200 countries compete for attention at the World Expo and presenting their national ‘brand’ the way they see it (or want to be seen – I’m looking at you Iran) just how tough a job they have.

Sure, the World Expo is about showcasing great thinking, innovation and the best and brightest from around the world. But it’s also about money. Lots of money!

The day before we visited the Expo, Arnold Schwarzenegger visited the expo (the local press here keep calling him ‘The Governator’) stating he was “here to sell”.

September 15, 2010 | Posted by: admin

Wow. The World Expo is un-believable!

It’s absolutely massive – almost twice as large as Sydney’s Central Business District, and (according to the Expo site had over 300,000 visitors yesterday. Half of whom were waiting in line for the Japanese pavillion.

September 13, 2010 | Posted by: admin

It’s 3pm on day 1, and already there’s some pretty noticeable differences between the Shanghai and Beijing experience. Most noticeably, Shanghai seems much more accessible to the poorly prepared, the incoherent or confused – which is good news if, like me, you qualify on all three counts.

September 13, 2010 | Posted by: admin

If you haven’t yet been to Shanghia, then plan to.

Here’s the first impressions of the world worst travel writer..

September 13, 2010 | Posted by: admin

When we started planning the Republic, we wanted the experience of working with Red Bean to be very different. Slick, easy and connected. In itself an example of a memorable brand experience. 

To make this possible, we designed every system inside Red Bean Republic as a browser-based online system, with an interface that would work on our computers, our iPads and iPhones. Today, everything we do uses ‘cloud’ computing – from our client planning tools, to estimating, production, invoicing, accounting and all communication.   

September 13, 2010 | Posted by: admin

I’m writing this on my iPad while sitting on Qantas flight 129 to Pudong Airport, Shanghai. As part of a traveling-light obsession, I’m only taking a few clothes, an iPad and an iPhone. No books and no computer. Largely driven by laziness and a vague interest in testing if it really is possible to get by with an iPad and our cloud-based ‘Red Bean Machine’. I’ll be handling communications, work in progress, finance and incoherent blogging all from the iPad. While in Shanghai. 

What could possibly go wrong? 

September 10, 2010 | Posted by: admin

We love China.

The amazing, crazy bigness of it all.

And so we’re off to Shanghai on Sunday to check out the world expo, some very cool (high profile) brand engagement campaigns and a few of the crazy, amazing things going on there. We’re going to try our best to check everything out and report back on what we see. Hopefully it’s very cool stuff and not 6 hour queues at the world expo!

Stay tuned..

September 10, 2010 | Posted by: admin

Engaging – really engaging – an audience is tricky. We’re busy and we’ve seen it all before.

Unless we haven’t.

I love this very new, intriguing ‘interactive sphere’ from PufferFish in the UK. It creates a wonderfully tactile experience that you definitely do not see at home…

September 10, 2010 | Posted by: admin

Iron Man is cool and ACDC are awesome!

Iron Man’s got that suit. He can shoot things. He can fly! He looks like Robert Downey Jr and his assistant is Gwyneth Paltrow.

September 10, 2010 | Posted by: admin

There’s a never-ending supply of cool, surprising, fun and intriguing technology out there you can turn to. But – as your Granma probably told you - the more things change, the more they stay the same. So to help filter through the concepts, I turn to these trusty eight (brand engagement) rules to live by...