Red Bean Republic created an online competition for GenerationOne to thank the 200,000+ supporters of GenerationOne and to celebrate the release of the GenerationOne mobile app. This viral social media campaign offered supporters multiple chances to win new iPads for themselves and 3 friends by enlisting ‘teams’ of new supporters.
+3 Supporter Competition resulted in a dramatic increase of the GenerationOne supporter base through the use of social media and email direct marketing
- Generation One
- May 2012