55 days of Christmas.
Ahead of the Christmas season Telstra launched a national campaign – 55 days of Christmas – to drive consumer awareness and retail sales. Red Bean Republic turned Telstra’s traditional marketing campaign into an integrated brand experience.
Red Bean Republic worked with Telstra to create a series of national events involving nightly building projections in all Australian capital cities near retail precincts. Surprising brand engagement digital experiences were activated across Westfield malls around the country with an interactive mobile app and strategic social media campaign. The campaign was designed to shift brand perception and connect with consumers in new and exciting ways.
The campaign reached an audience of over 2 million people each week until Christmas and was integral in driving awareness of the 55 days of Christmas campaign and helping Telstra re-define their brand.
- December 2011