Red-Bean-Creds-Case-study-style-Audi

Audi Holographic assistant.

Red Bean Republic worked with Audi to bring to life the brands’ association of innovation and leadership through technology and customer service.

Red Bean Republic created a first in Australian brand experience with a holographic sales assistance. The BIG idea was to create a never seen before showroom experience to raise awareness for a new car release and drive traffic into dealerships. Red Bean Republic created the illusion of a life sized sales assistance that appeared to gesture move and speak to visitors in the showroom.

This was the first time that this combination of technologies had been employed in a commercial environment

The brand experience measurably increased visitor traffic and dwell time in the showroom and attracted significant earned media in Australia and internationally

 

  • Audi
  • Nov 2010

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