Red Bean AEC

Change is Real.

Change is Real is the campaign to raise national awareness and recognition of the Australian Employment Covenant’s (AEC) success in getting 50,000 job commitments from Australian businesses for Indigenous Australians.

Red Bean Republic worked with the AEC to create and promote a fully integrated marketing campaign. The project included the development of a campaign strategy and planning, design and development of  the campaign website, producing and filming ‘real story’ online videos and social media strategy and  implementation.

A series of media events and releases as well as a national print campaign were implemented. Search Marketing, eDM strategy and management as well as online advertising were also used to build awareness of the campaign.

  • Australian Employment Covenant
  • September 2011

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