RBR-Case-Study-AustraliaPost_website

Cutting through the queue.

Red Bean Republic worked with Australia Post to create and develop the content and media strategy for Australia’s first mass audience out-of-home digital screen media network.

The Australia Post in-store network displayed relevant, compelling purpose built HD video content, designed to engage and enhance the customer experience, drive sales and attract marketing and sponsorship revenue from existing and new marketers.

Independent research tested the impact with customers staff and management

100% of staff viewed the content and network positively

67% of shoppers preferred Australia Post stores with the network

 

  • Australia Post
  • October 2011

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