Red-Bean-Ferrero

Festival of Light.

Red Bean Republic worked with Ferrero Rocher to develop the Festival of Light campaign¬†at Sydney’s Customs House. ¬†An official opening launch party kicked off the digital experience that ran over two weeks in the lead-up to Christmas. Nightly light shows uniquely mapped to the building architecture created a truly 3D outdoor experience and was supported online through video releases and a microsite.

The event and online presence attracted over 27,000 views in 2 weeks and drove 40 unique mainstream media editorials for Ferrero Rocher

 

  • Ferrero Rocher
  • December 2010

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