Festival of Light.
Red Bean Republic worked with Ferrero Rocher to develop the Festival of Light campaign at Sydney’s Customs House. An official opening launch party kicked off the digital experience that ran over two weeks in the lead-up to Christmas. Nightly light shows uniquely mapped to the building architecture created a truly 3D outdoor experience and was supported online through video releases and a microsite.
The event and online presence attracted over 27,000 views in 2 weeks and drove 40 unique mainstream media editorials for Ferrero Rocher
- Ferrero Rocher
- December 2010