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Freeing fashion.

To help bring to life the Inverted Edge designer personalities, Red Bean Republic planned, shot and post-produced a series of intimate designer profiles in Hong Kong, Singapore, South Korea, Indonesia and Australia. Branded videos and photos were spread through social media and fashion blogs leading up to the launch.

Over 7 million impressions on the Inverted Edge website in the first four weeks.

  • Inverted Edge
  • May 2013
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