Sydney Festival.

With a strategy to leverage the activities of Sydney Festival and Australia Day celebrations, Red Bean Republic worked with Sydney Festival and GenerationOne to build greater support and awareness of the GenerationOne movement.

Centred around the fun and must-see brand experience of the Sydney Festival Ferrython, Red Bean designed a huge ferry wrap for the race, managed all event and supporter sign up event activity, filmed and produced online content, designed print advertising and outdoor digital ads incorporating SMS activation and all supporting online activity.

  • GenerationOne
  • January 2011 & 12
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