Journey to Recognition.
The Journey To Recognition is a grassroots campaign launched by RECOGNISE during May 2013 at a public event in Federation Square, Melbourne. The launch attracted overwhelming attendance & support from thousands of Australians supporting Constitutional recognition of Aboriginal and Torres Strait Islander peoples.
The Journey has seen teams of RECOGNISE supporters paddling, cycling, jogging, walking and driving across the very heart of Australia and to it’s remote areas promoting constitutional recognition.
Supporters have travelled from Melbourne to Adelaide to Alice Springs to Darwin to Katherine to Broome and beyond encouraging individuals and communities to get involved in constitutional recognition and be a part of history in the making.
As of October 2013, the first leg of the Journey had travelled 6250 kms across Australia to over 60 locations.
Red Bean Republic worked with the team at RECOGNISE to launch an integrated campaign raising awareness and building momentum for the Journey to Recognition.
A responsive website was designed for the Journey featuring an interactive map, events calendar, donations feature, blog, sign- up feature and live social media integration. The website was carefully designed to be easily updated by RECOGNISE staff working remotely.
Red Bean Republic produced Facebook advertising and ran SEM campaigns encouraging supporter sign ups and attendance at events across the nation. Print advertising was designed and produced for local and mainstream newspapers and publications.
Branded marketing collateral and merchandise were designed and produced including inflatable tents, signage, vehicle wraps, branded garments & sporting attire.
Promotional videos were produced for large-scale public consultations & events as well as major sporting events. Activations were planned and implemented encouraging people to support the movement via interactive signup technology.
From May 2013 – November 2014, the Journey to Recognition relay has been on the road for 221 days, traveling through 172 communities, travelling by foot, bike, 4-wheel drive, kayak, surfboard and paddle board, holding 212 events and meetings, engaging more than 15,659 people and covering more than 26,500 kilometres.
as of October 2013
50% increase in supporter sign ups
6250kms visiting 62 towns, cities and communities