Magic of Discovery.

Red Bean Republic created an interactive brand experience for kids featured at national parenting expos across Australia.  ‘The Magic of Discovery’ iPad app had kids and parents choose from a library of artwork, ‘painting’ with their fingers and registering through the app to receive their own unique artwork.

While the kids were having fun with the iPad app, staff registered the parents in a competition that created a database of opt-in registrations.  The app was then released on Apple’s app store for parents and children everywhere to share the fun.

 5 events over 5 days in different cities across the country allowed Nurofen to build 5000 directs relationships with parents nation-wide

  • Nurofen for Children
  • June 2012

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