NSW Department of Planning & Environment.
The NSW Government has recently released updated population, household and dwelling projections providing a detailed assessment on how the population of NSW is expected to change over the next 20 years.
Red Bean Republic worked with various stakeholders at the NSW Department of Planning & Environment to undertake market research and consult with key audience groups before rolling out refreshed print and online marketing collateral for the NSW Population Projections campaign.
Red Bean designed and developed a style guide to ensure creative consistency across all aspects of the campaign. We designed, developed and deployed a refreshed website, print brochures, motion graphics videos and event collateral.
The result was a dramatic improvement and enhancement of the Departments’ public communications, ensuring consistency of brand identity and helping the NSW Government to better engage and communicate with their key stakeholders and audience.
The portfolio of work has been identified as the “benchmark” for future marketing and communications within the Department of Planning & Environment. Plans to rollout a series of additional online and print campaigns are now underway within the Department.
“The Projections website was launched yesterday and the feedback on the creative has been fantastic. Just wanted to let you know and thank you all again.”
“Just a quick note to say what a fantastic set of resources your team has put together for the NSW demographic projections at www.planning.nsw.gov.au/projections Far better than anything that has gone before or any other state or territory!”
“The website is brilliant…excellent graphics and clear communication and the ability to drill down to the detail…”
– NSW Government, Department of Planning and Environment – Communications & Engagement Team
- NSW Department of Planning & Environment
- May 2014