• RBR-Case-Study-Social-Soup-2

Social Soup.

The Social Soup community is all about getting involved in product trials and research, brand launches and campaigns. From wine launches and gym trials to the latest shampoo and biscuit flavour – the Social Soup community of over 148,000 members get to try out new stuff before anyone else.

Red Bean Republic worked with the team at Social Soup on a brand overhaul which included the launch of a responsive mobile-friendly website to showcase their most exciting new products to their large member base and ensure an enhanced user experienceThe website was designed to excite and intrigue members and sampling companies with a fun, interactive frontend design. The Social Soup website now displays a real-time content mashup, social media integration, a sophisticated member profiling model and backend review system.


– member signup rate increased 78%

– conversion rate increased 250%

– average time in site increased 230%

– average pages per visit increased 220%

* Comparing the quarter before the new site with the first quarter with the new site

  • Social Soup
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